Research

The genre of my music magazine i have chosen is record or vinyl related. There is no specific genre to this magazine as it is a fairly limited topic. The two similiar titles i found were "Record collector" and "Uncut".
My target audience consist of
 Traditionalists – ‘Keep things the way they are’
My readers wont like change so they will be keeping the vinyl format.

 Individualists - Want to be different
The audience who collect vinyl will feel they are individualists because the format is "dead" to so many people.
 Special interest groups -
Vinyl is a rare limited format, that only attracts certain enthusiasts of a set generation.


Generally they are B (Intermediate managerial, administrative and professional)
C1 (Supervisory, clerical, junior administrative or professional)

The reason i chose the above, is the fact my audience will be older aged people who enjoy old music and who grew up loving the vinyl format. They will be Aged 35-55 years old. I chose B because they will be older workers who are in a comfortable job and state of disposable income and will be able to waste it on such luxuries. I chose C1 for the same reason in that disposable income for something they enjoy collecting.

Profiling Set :
Further research into my audience is demonstrated below, where i have answered a series of questions such as "what car would they drive?" "What Paper would they read?" etc. This shows i have thought about my audience when designing and filling the content and layout of my magazine.
I believe my readers would read the Guardian/ Independant paper, enjoying the arts sections which show good detail and reviews. They would listen to more serious music genres, i.e Rock & Blues, from previous generations. Drive middle class cars such as Peugeot 206, or a volvo c8, maybe a few readers of the higher class, who own a Bmw or audi family car. They will be highly educated. They will wear casual scruffier clothes, not being too bothered about fashion labels. They will have a disposable income which they can essentially waste on collecting "rare" vinyls.





My audience will affect my magazine heavily. The colour scheme will refer to previously tested schemes from the 60's era. I will use an old fashioned font and also mainly try to keep my magazine simple. I feel this is the key area, whilst wanting to promote vinyls are still cool, i mainly want to reitirate the age and style it has created for many years. The language will be fairly complex, with few abbreviations and i will try to use certain lexis associated with this genre. The content will be heavy, i feel people who buy this magazine buy it for the information and profiles or interviews, and by having a lack of content, much focus would be on the images, therefore making a main sell less obvious and making my magazine less appealing to my audience. The representations of my magazines will contain old famous people, i will have medium close ups, and will try to locate most of my magazine in retro areas where the vinyl industry took off from, the main cities such as London, New York, and Paris. People wil recognize these locations and hopefully refer them back to this era and the triumphs. The fact my audience are interested in this genre means they generally prefer older musicians as not many new artists use this format. The medium close ups i have chosen to use, is to help distinguish the artist,and their: either instrument or fellow band mate.
I will use friends for my photos claiming them to be big artists.