The sub-genre of magazine i have chosen is record or vinyl related. There is no specific genre to this magazine as it is a fairly limited topic. The two similiar titles i found were "Record collector" and "Uncut".
My target audience consist of
Traditionalists – ‘Keep things the way they are’
My readers wont like change so they will be keeping the vinyl format.
Individualists - Want to be different
The audience who collect vinyl will feel they are individualists because the format is "dead" to so many people.
Special interest groups -
Vinyl is a rare limited format, that only attracts certain enthusiasts of a set generation.
Generally they are B (Intermediate managerial, administrative and professional)
C1 (Supervisory, clerical, junior administrative or professional)
The reason i chose the above, is the fact my audience will be older aged people who enjoy old music and who grew up loving the vinyl format. They will be Aged 35-55 years old. I chose B because they will be older workers who are in a comfortable job and state of disposable income and will be able to waste it on such luxuries. I chose C1 for the same reason in that disposable income for something they enjoy collecting.
Profiling Set :
Further research into my audience is demonstrated below, where i have answered a series of questions such as "what car would they drive?" "What Paper would they read?" etc. This shows i have thought about my audience when designing and filling the content and layout of my magazine.
I believe my readers would read the Guardian/ Independant paper, enjoying the arts sections which show good detail and reviews. They would listen to more serious music genres, i.e Rock & Blues, from previous generations. Drive middle class cars such as Peugeot 206, or a volvo c8, maybe a few readers of the higher class, who own a Bmw or audi family car. They will be highly educated. They will wear casual scruffier clothes, not being too bothered about fashion labels. They will have a disposable income which they can essentially waste on collecting "rare" vinyls.
My audience will affect my magazine heavily. The colour scheme will refer to previously tested schemes from the 60's era. I will use an old fashioned font and also mainly try to keep my magazine simple. I feel this is the key area, whilst wanting to promote vinyls are still cool, i mainly want to reitirate the age and style it has created for many years. The language will be fairly complex, with few abbreviations and i will try to use certain lexis associated with this genre. The content will be heavy, i feel people who buy this magazine buy it for the information and profiles or interviews, and by having a lack of content, much focus would be on the images, therefore making a main sell less obvious and making my magazine less appealing to my audience. The representations of my magazines will contain old famous people, i will have medium close ups, and will try to locate most of my magazine in retro areas where the vinyl industry took off from, the main cities such as London, New York, and Paris. People wil recognize these locations and hopefully refer them back to this era and the triumphs. The fact my audience are interested in this genre means they generally prefer older musicians as not many new artists use this format. The medium close ups i have chosen to use, is to help distinguish the artist,and their: either instrument or fellow band mate.
I will use friends for my photos claiming them to be big artists.
Monday, 26 January 2009
Tuesday, 20 January 2009
Initial specific reserach into shared features.
Currently i am at the stage in my research where i am choosing the magazine genre i would look to pick. I am currently ahead in my research, because my time management is excellent. This task is to compare two magazines of the genre i wish to study.
After my intial research into different types of magazine i have chosen to focus on magazines selling vinyls.
There is no specfic genre for these magazines,but for my audience it is aimed at vinyl collectors who enjoy the serious music genre types such as Rock and Blues. They will be Male readers with a disposable income ages around 40-55 years old.
They are generally older fashioned and adult orientated, Each issue varies from genre post 2000. Being a Limited genre i have few magazines to analyse however the two i could find are "record collector" and "Uncut"
The magazines covers i have viewed share many aspects in common. Each have a big masthead which are white and bold in a serif font. The white font connotes age where maybe readers are used to black and white print. Each magazine looks fairly basic to certain teenagers however the simplicity will appeal to its audience. The model shot which generally dominates the covers of the magazines "main sell" have a tendancy to be of a famous artist. In these examples for instance there is Queen, and Johnny Cash. Record collector, every other month uses a tint layer over the magazine. This gives it a retro feel which again relates to vinyl collectors who genrally are an older audience.
Each of the magazines publishers know how important the main sell model of the issue is and the coverlines are generally spread around the image. The reversed out coverline is excluding image, the most important aspect of the magazine and generally is the main sell.
The following magazines also share the concept of having a coverline above the title of the magazine. This is not the main sell but a key feature to the magazine which the publsihers feel will persuade the audience to buy it.
The audience will appreciate the fact it remains in the retro colour font rather than having it in standard colours. This still gives the impression it is more of a retro thing. Each magazine uses medium close up of the artist. This generally is because they are holding an instrument or with band members and therefore they cannot fit just the artist in. The instrument may be what they are known for or their success, for instance Eric Clapton holding a electric Guitar.
Despite the age of audience this genre is aimed at, the magazines share details of their website. This shows multi platform consumption, which shows although in the past genre wise the magazine is still with the current world, and maybe it suggests vinyls are coming back.
After this brief research into shared features i have learnt that these magazines share a specific layout where the main sell is normally edited to relate back to their era. So when producing my magazine i will need a retro feel. Furthermore i think i will keep the coverlines to a bare minimum scattered around the edges, yet again helping the main sell dominate.
I would place a website address on the cover, i feel this is a small aspect of the magazine which could help reitirate how vinyl is still cool in todays world and not forgotten.
After my intial research into different types of magazine i have chosen to focus on magazines selling vinyls.
There is no specfic genre for these magazines,but for my audience it is aimed at vinyl collectors who enjoy the serious music genre types such as Rock and Blues. They will be Male readers with a disposable income ages around 40-55 years old.
They are generally older fashioned and adult orientated, Each issue varies from genre post 2000. Being a Limited genre i have few magazines to analyse however the two i could find are "record collector" and "Uncut"
The magazines covers i have viewed share many aspects in common. Each have a big masthead which are white and bold in a serif font. The white font connotes age where maybe readers are used to black and white print. Each magazine looks fairly basic to certain teenagers however the simplicity will appeal to its audience. The model shot which generally dominates the covers of the magazines "main sell" have a tendancy to be of a famous artist. In these examples for instance there is Queen, and Johnny Cash. Record collector, every other month uses a tint layer over the magazine. This gives it a retro feel which again relates to vinyl collectors who genrally are an older audience.
Each of the magazines publishers know how important the main sell model of the issue is and the coverlines are generally spread around the image. The reversed out coverline is excluding image, the most important aspect of the magazine and generally is the main sell.
The following magazines also share the concept of having a coverline above the title of the magazine. This is not the main sell but a key feature to the magazine which the publsihers feel will persuade the audience to buy it.
The audience will appreciate the fact it remains in the retro colour font rather than having it in standard colours. This still gives the impression it is more of a retro thing. Each magazine uses medium close up of the artist. This generally is because they are holding an instrument or with band members and therefore they cannot fit just the artist in. The instrument may be what they are known for or their success, for instance Eric Clapton holding a electric Guitar.
Despite the age of audience this genre is aimed at, the magazines share details of their website. This shows multi platform consumption, which shows although in the past genre wise the magazine is still with the current world, and maybe it suggests vinyls are coming back.
After this brief research into shared features i have learnt that these magazines share a specific layout where the main sell is normally edited to relate back to their era. So when producing my magazine i will need a retro feel. Furthermore i think i will keep the coverlines to a bare minimum scattered around the edges, yet again helping the main sell dominate.
I would place a website address on the cover, i feel this is a small aspect of the magazine which could help reitirate how vinyl is still cool in todays world and not forgotten.
Tuesday, 13 January 2009
Institution
Acceptation and negotiation
The main jobs of a magazine publisher are producing and distribution the magazine.
Firstly a magazine company will have to agree or accept themed work. After deciding on the work a fee will be negotiated for the royalties for the licensor. The author is normally paid in advance. This is difficult for publishers considering they have to estimate potential sales against production costs.
After acquiring the rights, the magazine begins to be put together.
Editorial stage
Once the commercial decisions are made, the author is sometimes asked to improve work. Publishers may have a house style which they need to maintain and the staff will copy edit ensuring the work matches the style and grammatical requirements for the specific target audience. Editing may also involve structural changes and requests for more information. Some publishers employ fact checkers.
Prepress
Once a text is decided on, a design is needed. This will include the layout of the magazine, possible font colour to match the set theme and artwork. The activities of page layout, is now all computerized. This evolved in the 20th century.
Publishing.
The publishers of the magazine usually control advertising and marketing. Writers in a specialized field or with a smaller appeal have found smaller alternatives to the mass market in the form of self publishing . More recently, these options include ebook format.
Today, publishing academic journals and textbooks is a large part of an international industry. Critics claim that profit-oriented policies have displaced the publishing ideal of providing access to all. However In contrast to the commercial model, there is non profit publishing, where the publishing organization is either organised specifically for the purpose of publishing, such as a university which is founded just to achieve specific goals.
Tie-in publications: Technically published information or form of advertisement aimed at a specific target audience. For example in cinemas, on certain television channels at set times, and on the radio. For music the marketing of a new album often includes a novelisation , Posters, Clothing, Different music formats (vinyl, cd mp3.) and endless promotional publications The 21st century has bought a number of new technilogical changes to the publishing industry, such as online versions of kerrang. In todays media one main publishing organsiation could be the head of many magazines varing form music to home, cars and even boats.
This is evidenced through the publication of the New Musical Express being part of the IPC media group which is owned by Time Inc, the publishing division of Time warner. Basically publishers are owned by a series of parent groups.
Its clear that most magazine publications are produced in order to make money. In this day and age, money is the main reason behind most things. Nme gives the impression to its readers the magazine is individual and cool, but behind that it is a money making orgnaizaiton on which people idle their lives wanting to pay for a identity, therefore i am not surprise NME is part of the IPC media group..
Theodore Adorno was a keen inventor of a certain theory that he products of the culture industries are, Formulaic, Simplistic and Emotive
The culture industries stop people from thinking, questioning and making political judgments. Therefore, the goal of the culture industries is to depoliticise the masses. Furthermore, they give the impression of providing variety, but this is ‘Psuedo-individualism. This is the case in nme.
The main jobs of a magazine publisher are producing and distribution the magazine.
Firstly a magazine company will have to agree or accept themed work. After deciding on the work a fee will be negotiated for the royalties for the licensor. The author is normally paid in advance. This is difficult for publishers considering they have to estimate potential sales against production costs.
After acquiring the rights, the magazine begins to be put together.
Editorial stage
Once the commercial decisions are made, the author is sometimes asked to improve work. Publishers may have a house style which they need to maintain and the staff will copy edit ensuring the work matches the style and grammatical requirements for the specific target audience. Editing may also involve structural changes and requests for more information. Some publishers employ fact checkers.
Prepress
Once a text is decided on, a design is needed. This will include the layout of the magazine, possible font colour to match the set theme and artwork. The activities of page layout, is now all computerized. This evolved in the 20th century.
Publishing.
The publishers of the magazine usually control advertising and marketing. Writers in a specialized field or with a smaller appeal have found smaller alternatives to the mass market in the form of self publishing . More recently, these options include ebook format.
Today, publishing academic journals and textbooks is a large part of an international industry. Critics claim that profit-oriented policies have displaced the publishing ideal of providing access to all. However In contrast to the commercial model, there is non profit publishing, where the publishing organization is either organised specifically for the purpose of publishing, such as a university which is founded just to achieve specific goals.
Tie-in publications: Technically published information or form of advertisement aimed at a specific target audience. For example in cinemas, on certain television channels at set times, and on the radio. For music the marketing of a new album often includes a novelisation , Posters, Clothing, Different music formats (vinyl, cd mp3.) and endless promotional publications The 21st century has bought a number of new technilogical changes to the publishing industry, such as online versions of kerrang. In todays media one main publishing organsiation could be the head of many magazines varing form music to home, cars and even boats.
This is evidenced through the publication of the New Musical Express being part of the IPC media group which is owned by Time Inc, the publishing division of Time warner. Basically publishers are owned by a series of parent groups.
Its clear that most magazine publications are produced in order to make money. In this day and age, money is the main reason behind most things. Nme gives the impression to its readers the magazine is individual and cool, but behind that it is a money making orgnaizaiton on which people idle their lives wanting to pay for a identity, therefore i am not surprise NME is part of the IPC media group..
Theodore Adorno was a keen inventor of a certain theory that he products of the culture industries are, Formulaic, Simplistic and Emotive
The culture industries stop people from thinking, questioning and making political judgments. Therefore, the goal of the culture industries is to depoliticise the masses. Furthermore, they give the impression of providing variety, but this is ‘Psuedo-individualism. This is the case in nme.
Tuesday, 6 January 2009
Magazine Comparison Lesson 1
We began our project by comparing the difference between set magazines. We Chose "mixmag" magazine and "NME". These two magazines are fairly different however if i had chosen "record collector" or "Gramophone" i would have found more differences, in layout and information more easily. I am aware now as a student different magazines have different forms and convetions because each magazine varies in target audience.
Title Mixmag
Genre of music Dance, techno, trance, house
Audience (demographic and lifestyle) Young adults who enjoy partying / clubbing in various destinations across the globe such as Ibiza, Includes brief update of tech.
Form and Conventions: Cover Masthead at the top of the page in sans serif font, emphasis on youth. Main sell is Ibiza in different font to the headline. Freebie includes a free CD. Series of cover lines promoting what is in the magazine helping attract audience.
Screamer of music madness, Money sums up what the magazine contains.
The model used is in a Medium shot, wearing same outfit as readers of this magazine would. Colour scheme is lemon yellow and blue. This helps connote a sunny environment which is associated with such locations as Ibiza.
Form and Conventions: Contents Page Main sell is pictured as a medium close up, This is the largest image on page helping emphasize its importance to this issue.
Many cover lines with strap lines which helps the reader establish what else is in the issue giving them further reason to purchase the magazine. The colour scheme has turned to a darker tone, with black clashing heavily to the bright yellow. This helps connote the more evening party life that this magazine features.
Types of cover spread in magazine Series of interviews, reviews, double spreads Many advertisements
Form and Conventions: Double Spread Rogues gallery – Series of competing outfits.
Label mountain – series of different music labels.
The big 3, Big parties.
Publisher Development Hell Ltd
Title NME
Genre of music Indie
Audience (demographic and lifestyle) Aspirers, radicals, the audience could be of any age, interested in a mix of genres of music.
Form and Conventions: Cover Layered photo revealing several distinctive artists from many well known bands. Colour scheme of red, white and black and gold. Pyramid build up of all the artists with Oasis the most famous in the largest font. This offers wider artists choice for readers. Individual screamer is used. By having only one screamer the magazine emphasizes this feature. Quite a informal, basic layout which people who buy this magazine can relate with.
Form and Conventions: Contents Page Colour scheme of black red and white linking with the cover and NME’s logo. These choices of colours also reflect on the genre. Red is an upbeat vibrant colour and the black and white clashes with this in a sinister manner. There is a advert for the subscription to this magazine on the bottom left corner of the page. Band index which is neatly tucked into the left side of the page. This is away from the main story but also is short cut for people who bought the magazine for a specific purpose/band.
In contrast, the introduction to the magazine is placed on the right side of the page. (serif font)
This leaves the main sells to be placed in the middle with images of the articles which shows their importance and the fact they are the main selling point to this magazine.
Types of double spread in magazine Top gear available of stuff “they love”
Series of interviews and images with the hot bands of 2008
The photo yearbook of 2008
Form and Conventions: Double Spread Double page I have chosen is the interview from The Last Shadow Puppets. The font is Large helping signify this chapter’s importance. The red white black clash of fonts is re-used. Serif font is used under the title, helps relate to the audience. Cooler font which is less informal, than other fonts.
Publisher NME
I think we did this task to help our understanding of the different genres of music magazines and for research into their content. This also helps our selection process of what genre we can focus on for our magazine.
Title Mixmag
Genre of music Dance, techno, trance, house
Audience (demographic and lifestyle) Young adults who enjoy partying / clubbing in various destinations across the globe such as Ibiza, Includes brief update of tech.
Form and Conventions: Cover Masthead at the top of the page in sans serif font, emphasis on youth. Main sell is Ibiza in different font to the headline. Freebie includes a free CD. Series of cover lines promoting what is in the magazine helping attract audience.
Screamer of music madness, Money sums up what the magazine contains.
The model used is in a Medium shot, wearing same outfit as readers of this magazine would. Colour scheme is lemon yellow and blue. This helps connote a sunny environment which is associated with such locations as Ibiza.
Form and Conventions: Contents Page Main sell is pictured as a medium close up, This is the largest image on page helping emphasize its importance to this issue.
Many cover lines with strap lines which helps the reader establish what else is in the issue giving them further reason to purchase the magazine. The colour scheme has turned to a darker tone, with black clashing heavily to the bright yellow. This helps connote the more evening party life that this magazine features.
Types of cover spread in magazine Series of interviews, reviews, double spreads Many advertisements
Form and Conventions: Double Spread Rogues gallery – Series of competing outfits.
Label mountain – series of different music labels.
The big 3, Big parties.
Publisher Development Hell Ltd
Title NME
Genre of music Indie
Audience (demographic and lifestyle) Aspirers, radicals, the audience could be of any age, interested in a mix of genres of music.
Form and Conventions: Cover Layered photo revealing several distinctive artists from many well known bands. Colour scheme of red, white and black and gold. Pyramid build up of all the artists with Oasis the most famous in the largest font. This offers wider artists choice for readers. Individual screamer is used. By having only one screamer the magazine emphasizes this feature. Quite a informal, basic layout which people who buy this magazine can relate with.
Form and Conventions: Contents Page Colour scheme of black red and white linking with the cover and NME’s logo. These choices of colours also reflect on the genre. Red is an upbeat vibrant colour and the black and white clashes with this in a sinister manner. There is a advert for the subscription to this magazine on the bottom left corner of the page. Band index which is neatly tucked into the left side of the page. This is away from the main story but also is short cut for people who bought the magazine for a specific purpose/band.
In contrast, the introduction to the magazine is placed on the right side of the page. (serif font)
This leaves the main sells to be placed in the middle with images of the articles which shows their importance and the fact they are the main selling point to this magazine.
Types of double spread in magazine Top gear available of stuff “they love”
Series of interviews and images with the hot bands of 2008
The photo yearbook of 2008
Form and Conventions: Double Spread Double page I have chosen is the interview from The Last Shadow Puppets. The font is Large helping signify this chapter’s importance. The red white black clash of fonts is re-used. Serif font is used under the title, helps relate to the audience. Cooler font which is less informal, than other fonts.
Publisher NME
I think we did this task to help our understanding of the different genres of music magazines and for research into their content. This also helps our selection process of what genre we can focus on for our magazine.
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