Tuesday, 20 January 2009

Initial specific reserach into shared features.

Currently i am at the stage in my research where i am choosing the magazine genre i would look to pick. I am currently ahead in my research, because my time management is excellent. This task is to compare two magazines of the genre i wish to study.
After my intial research into different types of magazine i have chosen to focus on magazines selling vinyls.
There is no specfic genre for these magazines,but for my audience it is aimed at vinyl collectors who enjoy the serious music genre types such as Rock and Blues. They will be Male readers with a disposable income ages around 40-55 years old.
They are generally older fashioned and adult orientated, Each issue varies from genre post 2000. Being a Limited genre i have few magazines to analyse however the two i could find are "record collector" and "Uncut"
The magazines covers i have viewed share many aspects in common. Each have a big masthead which are white and bold in a serif font. The white font connotes age where maybe readers are used to black and white print. Each magazine looks fairly basic to certain teenagers however the simplicity will appeal to its audience. The model shot which generally dominates the covers of the magazines "main sell" have a tendancy to be of a famous artist. In these examples for instance there is Queen, and Johnny Cash. Record collector, every other month uses a tint layer over the magazine. This gives it a retro feel which again relates to vinyl collectors who genrally are an older audience.
Each of the magazines publishers know how important the main sell model of the issue is and the coverlines are generally spread around the image. The reversed out coverline is excluding image, the most important aspect of the magazine and generally is the main sell.
The following magazines also share the concept of having a coverline above the title of the magazine. This is not the main sell but a key feature to the magazine which the publsihers feel will persuade the audience to buy it.
The audience will appreciate the fact it remains in the retro colour font rather than having it in standard colours. This still gives the impression it is more of a retro thing. Each magazine uses medium close up of the artist. This generally is because they are holding an instrument or with band members and therefore they cannot fit just the artist in. The instrument may be what they are known for or their success, for instance Eric Clapton holding a electric Guitar.
Despite the age of audience this genre is aimed at, the magazines share details of their website. This shows multi platform consumption, which shows although in the past genre wise the magazine is still with the current world, and maybe it suggests vinyls are coming back.
After this brief research into shared features i have learnt that these magazines share a specific layout where the main sell is normally edited to relate back to their era. So when producing my magazine i will need a retro feel. Furthermore i think i will keep the coverlines to a bare minimum scattered around the edges, yet again helping the main sell dominate.
I would place a website address on the cover, i feel this is a small aspect of the magazine which could help reitirate how vinyl is still cool in todays world and not forgotten.

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