My magazine has a mainly dominant representation, There is a male on my cover holding his guitar. In music magazines it is mainly men who feature on the magazines of my retro indie music genre. However Vinyl's are an alternative representation. In my magazine they are being associated as being cool and still new, something many people should still be collecting. In the United Kingdom there are still many collectors, however the vast majority of people have updated to listening to cds, and mp3 files. When constructing my products i wanted to match the stereotypes given from rival magazines. It was aimed at wealthy men aged 35-55 years old who enjoy music, who have money to waste and to some extent are without a heavy social life.
Generally the readers of my magazine on the jicnar scale will be B (Intermediate managerial, administrative and professional) C1 (Supervisory, clerical, junior administrative or professional) As mentioned before they generally have a state of disposable income and will be able to waste it on such luxuries.
My media product presents residual ideology. Vinyl's are a left over format which by many is still believed / used by some people but not others. Over recent years the sales of Vinyl’s have fluctuated, however in 2007 there was information released suggesting 7inch single sales were up 13%. (http://digital-lifestyles.info/2007/07/17/vinyl-sales-soar-new-turntables-from-ion/) that figure is supposed to have risen in 2008 respectively.
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