(4+5) Who would be the audience for your media product? How did you attract/address your audience

The audience for my media product would be 35-55 year old men, who are associated as traditionalists. This psychographic choice is appropriate for this target audience because vinyl is an old traditional format and traditionalists like the keep things the way they are, so this format will still be appealing to them.
There life stage grouping is Special interest groups. People who have passions in life for specific areas of interest (in this case vinyl) will cross over every demographic to hang out with one another, regardless of age. This makes it harder for me to be specific to grouping my audience with life stage demographics. However the main grouping you could associate my readers with would be the loner lifestyle, where they have a nice income to waste on themselves, but every vinyl collector is different.
My audience will accept the values and messages intended in this magazine. For example there will be no women or ladies featured on front cover, a value that older men will agree with in that men dominate the music scene.

In order to attract and address my audience I needed to do some audience research. I felt the most efficient way to do this was to use a free room with surrounding computers during lunchtimes and invited 4 people to review my work that was laid out on the table. I chose 2 people who liked the retro type of old fashioned music on the vinyl format (which wasn't easy) and 2 people who didn't particularly take pleasure in the vinyl format. After reviewing the work these 4 people answered an on screen questionnaire so I could see there reactions.
Attached below I have uploaded the 2 out of the 4 questionnaires.





I felt that i was successful in attracting my target audience. When i showed my publication to a group of 17 year olds in a computer room i left six cmoputers on each with a documented questionaire for them to fill out (very informal mode of address). These six members instantly recognized my target audience and genre of my magazine. Many people approved of the clashing font claiming it matched my audience genre and the only form of critcizm was the quality of my photos.
The audience understood my text and read it in the intended manner.