3) What kind of media institution might distribute my product and why?

Institution is essential when producing a successful magazine. My target audience are older and more up market. Therefore my audience would shop for magazines in specialist distributors. A efficient way I could do this is by selling and promoting my product in the towns and villages specialist music instrument stores, generally the people who visit these stores are keen passionate enthusiast about music often men . Possibly Hmv could stock my magazine as they have a wide range of audience visit their store.
The content is important when related to the publishers especially for my generation. Older people are more likely to look for a good music magazine at a traditional place rather than a general store.
The publishers of most magazines are newsagents and supermarkets. Plastered across the shelves it is often hard to distinguish new magazines and hard to get them rolling.
However I see my magazine as a true independent label. It is more difficult to survive when restricted on advertising. On the contrary the benefits are huge. The brand and product becomes more appealing to its audience by being a rare label on its own two feet. You can deter certain audience types and just focus on your own individual one satisfying there needs. By using controversial remarks and interviews and exclusives then the audience will be lesser but more appealing.
There are major drawbacks to being an independent label, firstly you would be limited in multi platform distribution meaning you are lessening your target audience. Secondly with a major publisher you have a guaranteed space of two three months to prove yourself. Selling a new magazine could be difficult for the opening issue as you need to prove its worth, if you were solely independent you have limited funds to keep the magazine going if the first issue is a disappointment. With major labels you are more likely to get three issues worth and have more time and chance for your product to work.